myCreations is a comprehensive and integrated suite of applications designed specifically for retail, food service and manufacturing businesses to develop and protect their brands, manage their suppliers and ensure full end to end product lifecycle management. 

The solution, which provides a collaborative environment accessible by all relevant parties, covers all aspects of product management, from the identification of market trends and identifying, selecting and approving suppliers (myMarket, mySource and mySupplier), the development of project briefs, plans and workflow management (myProject and myCustomer). Issue, receipt and acceptance of policies, guidelines and key working documents are managed in myLibrary. The development of products, production of specifications and the generation of pack copy and artwork approval is achieved in myRecipe, myProduct and myArtwork.
 
The compliance of raw materials, intermediates and finished goods to the specification is measured, analysed and reported in myQuality. Consumer feedback in terms of comments about product quality, complaints etc are managed within myConsumer, whilst product information developed across the full myCreations suite can be made available for publishing, consumer information points and e-business links through myCatalogue. 
 
Many of the world's leading retailers and manufacturers rely on myCreations in the development and protection of over 150,000 consumer goods annually worth $60Billion, through a collaborative environment of 25,000 users across 6,500 suppliers and partners.

 

The myCreations portfolio contains the following products:

myMarket: Market Research and Category Management

myCustomer: Customer Relationship Management

myProject: Programme Stage Gate Management

mySource: Product and Supplier Selection Management

mySupplier: Collaborative supplier, site & compliance management

myLibrary: Document Storage and Publication Management

myRecipe: Product Formulation Management

myProduct: Collaborative product development and compliance management

myArtwork: Collaborative artwork and proofing management

myQuality: Interactive quality and compliance management